Nicola De Fronzo, CTS in

Nicola De Fronzo, CTS

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Director of Sales – Quebec & National Capital Region at MM Technologie
📍 Greater Montreal Metropolitan Area, Canada

With over 20 years in AV and technology, Nicola De Fronzo leads sales for MM Technologie in Quebec. His career progressed from technical and programming roles to senior leadership, where he focuses on building strong teams and client partnerships. He is certified in Crestron Flex, Q-SYS, and sound masking.

Outside of his direct professional responsibilities, Nicola shows a keen interest in the broader AV and IT ecosystem, following industry leaders like Crestron, Biamp, and AVI-SPL. He is also actively involved in talent acquisition, frequently promoting opportunities to join his teams and drive innovation.

His career is defined by a successful transition from hands-on technician and programmer to a strategic sales director.

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Experience
23 Years
Current Role
Director of Sales – Quebec & National Capital Region
Job Level
Mid-senior
Location
Greater Montreal Metropolitan Area, Canada
Personality Overview

How Nicola shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nicola cares about

AV & IT Integration
His entire 20+ year career has been in the audiovisual and technology integration industry, from technical installation to sales leadership.
Building Sales Teams
Currently Director of Sales, he has a history of managing large teams and actively posts about hiring programmers, technicians, and account managers.
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Career

Work history

10-2025
Director of Sales – Quebec & National Capital Region
MM Technologie
7-2021 - 4-2025
Director Of Operations
Solotech Inc.
9-2016 - 9-2021
Director of Sales Engineers
CBCI Telecom (Aquired by Solotech)
6-2013 - 9-2016
Team Leader AV Sales Engineering
CBCI Telecom (Aquired by Solotech)
7-2002 - 6-2013
AV Technical Specialist / Programmer
CBCI Telecom (Aquired by Solotech)
In the press

Media appearances

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Education
Electronics
Aviron Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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