Niels Beenen in

Niels Beenen

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Strategic Partnerships Director, EMEA at Singular
📍 Berlin, Berlin, Germany

Niels is a commercially-minded business leader with over fifteen years of experience in mobile advertising technology and sales. As Strategic Partnerships Director, EMEA at Singular, he focuses on channel diversification and product innovation. He is praised by colleagues for being a growth-oriented, dedicated, and open-minded people manager and thought leader.

Originally from the Netherlands, Niels has built his career across Europe in cities like London and Berlin. He is an internationally-oriented professional who speaks four business languages, a skill that has helped him thrive while managing teams and partners across the EMEA region. He is a frequent speaker at industry events.

Niels got his start in mobile advertising by coincidence, transitioning from selling ad-tech to media agencies to working on user acquisition for F2P publishers.

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Experience
17 Years
Current Role
Strategic Partnerships Director, EMEA
Job Level
Mid-senior
Location
Berlin, Berlin, Germany
Personality Overview

How Niels shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Niels cares about

Mobile User Acquisition
His career is centered on mobile growth. He frequently speaks on UA strategies, measurement, and navigating privacy changes like SKAN and ATT.
AI in Marketing
He has recently focused his conversations on how customers are using AI in daily operations to gain a competitive advantage.
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Career

Work history

1-2024
Strategic Partnerships Director, EMEA
Singular
11-2021 - 1-2024
Partnerships Lead, EMEA
Singular
11-2020 - 10-2021
Director Strategic Partnerships
adjoe
10-2018 - 10-2020
VP, EMEA
AdColony
4-2018 - 9-2018
Senior Regional Director, EMEA
AdColony
In the press

Media appearances

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Education
2007 - 2009
MA with Merit
London Metropolitan University
2002 - 2006
BA
Zuyd University of Applied Sciences
2005 - 2005
Diploma
The Berlin School of Economics and Law
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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