Nikki Alvey
Go-getter · DISC type dNikki is a seasoned and accredited PR professional with over 20 years of experience and is the Owner and Director of Media Hound PR. She specializes in B2B storytelling, helping technology, e-commerce, and retail businesses secure high-profile media coverage. Nikki earned a 2: 1 degree from the University of Wolverhampton.
Outside of her direct client work, Nikki shows an interest in diverse industries by attending events like New Scientist Live and Brand Licensing Europe. A journalist who worked with her noted she has children, and observed how they leverage modern AI tools for their education, a capability she wishes she had.
She believes that media pitching is a craft and is a vocal opponent of the impersonal "spray and pray" model of public relations.
Read the full overview →How Nikki shows up
They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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