Nikki DeCarle in

Nikki DeCarle

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Director, Marketing & Communications at Canadian Hockey League
📍 Calgary, Alberta, Canada

Nikki deCarle is a seasoned sports business professional with over a decade of experience. As the Director of Marketing & Communications for the Canadian Hockey League, she oversees brand strategy and media relations, having progressed through multiple marketing and partnership roles within the organization. She is an alumna of the University of Waterloo and George Brown College.

Outside of her direct role, Nikki shows a strong interest in celebrating female leaders and has participated in International Womens Day campaigns. She also follows the marketing strategies of major consumer brands like PepsiCo, Nestlé, and The Walt Disney Company, suggesting a passion for brand building beyond the sports industry.

She has spent a significant portion of her career at the Canadian Hockey League, demonstrating loyalty and consistent growth.

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Experience
12 Years
Current Role
Director, Marketing & Communications
Job Level
Mid-senior
Location
Calgary, Alberta, Canada
Personality Overview

How Nikki shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nikki cares about

Sports Marketing
Leads all marketing, communications, and media for the Canadian Hockey League, building on over 10 years of experience in the sports business industry.
Brand Partnerships
Began her CHL career managing corporate partnerships and previously handled client services for partners at the Hamilton Tiger-Cats Football Club.
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Career

Work history

7-2025
Director, Marketing & Communications
Canadian Hockey League
8-2022
Director, Marketing & Media
Canadian Hockey League
9-2021 - 8-2022
Manager, Marketing & Digital
Canadian Hockey League
2-2018 - 9-2021
Manager, Corporate Partnerships
Canadian Hockey League
3-2016 - 12-2017
Client Service Manager, Corporate Partnerships
Hamilton Tiger-Cats Football Club
In the press

Media appearances

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Education
Post-Graduate Diploma
George Brown College
Bachelor of Arts (B.A.)
University of Waterloo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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