Nils Rylén in

Nils Rylén

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Chief Marketing Officer, "CMO of the year" | Interim CMO | Building successful brands | at Self-employed
📍 Sweden

Nils Rylén is an award-winning Chief Marketing Officer with over 20 years of experience building brands at Polestar and IKEA. He is known for blending strategy and creativity, driving growth across the automotive and retail sectors. He studied Marketing and Sociology at Macquarie University.

Guided by a philosophy of "curiosity and playfulness, " Nils is passionate about exploring new ways to connect with consumers. He is actively involved in the marketing community, serving as a jury member for awards that celebrate growth, creativity, and strategic insight in the industry.

Unique fact: While at Polestar, he spearheaded a campaign allowing collectors to trade high-value fine art for a limited-edition car, framing the vehicle as a collectible itself.

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Experience
1 Years
Current Role
Chief Marketing Officer, "CMO of the year" | Interim CMO | Building successful brands |
Job Level
Leadership
Location
Sweden
Personality Overview

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Priorities

Topics Nils cares about

Innovative Campaigns
Launched unique projects like an award-winning camera car for a marathon and a campaign to trade fine art for a collectible vehicle, demonstrating a commitment to creativity.
Brand Building
Has a long track record of taking brands from unknown to award-winning status, with significant roles at both Polestar and IKEA.
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Career

Work history

8-2025
Chief Marketing Officer, "CMO of the year" | Interim CMO | Building successful brands |
Self-employed
Head of Global Marketing Communications, Head of Marketing & PR Sweden, Head of Marketing Nordics
Polestar
6-2020 - 12-2021
Head of Global Marketing Communications & Head of Marketing Sweden
Polestar
10-2020
Head of Marketing Nordics/ Nordisk Marknadschef
Polestar
Senior Marketing
IKEA Group
In the press

Media appearances

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Education
2005 - 2005
Marketing and Sociology
Macquarie University
2002 - 2002
Integrated Marketing Communication and E-commerce.
Griffith University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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