Nir Bashan
Initiator · DISC type DiNir Bashan is a world-renowned creativity and innovation expert, bestselling author, and keynote speaker. As the CEO and Founder of The Creator Mindset® LLC, he teaches leaders and organizations how to improve profitability and sales through creativity. He holds degrees from the ArtCenter College of Design and the University of Southern California.
Outside of his professional life, Nir is a passionate fan of West Ham United Football Club. He enjoys dogs and has an interest in watches. He contributes his writing to publications like Psychology Today and previously hosted the popular McGraw Hill Coffee Break podcast, where he interviewed global thought leaders.
His book, "The Creator Mindset, " was named one of the Top 100 Non-Fiction Books of All Time by Blinkist.
Read the full overview →How Nir shows up
They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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