Nir Raizes

Nir is a marketing expert who specializes in scaling B2C and e-commerce brands. He is the creator of The SOFA System, a framework designed to build brands through compelling storytelling, having scaled one of his own DTC brands from $0 to over $1M in 31 days. He holds a Bachelors in Business Administration.

Outside of marketing, Nir has a creative background with an Associates Degree in Art and Film. His past ventures include co-owning a wine bar where he acted as the "chief drinking officer, " and he recently shared his excitement about getting a new Labrador puppy.

Unique fact: Nirs approach to marketing is built on creating an identity and a story people want to make their own, rather than just focusing on ad spend.