Nitin Sharma

Evaluator
DISC Type : DSC

Head of IT & Digital Channels at Stealth AI Startup

London, England, United Kingdom

Overview

Nitin is a global AI-driven marketing and e-commerce leader with over 21 years of experience scaling digital businesses and managing P&Ls exceeding £100M across Europe, Asia, and the UAE. An MBA graduate from Symbiosis, colleagues describe him as an innovative and committed leader with deep industry knowledge.

He founded and scaled Auxtron, his own D2C consumer electronics brand, to £150K in annual revenue with a 15-person team.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI-Driven Marketing
He recently wrote an article on scaling D2C e-commerce with AI and has completed multiple certifications in AI for Marketers from Microsoft and HubSpot.
Scaling D2C Brands
He has hands-on experience founding his own D2C brand, Auxtron, and his professional focus is on scaling direct-to-consumer and marketplace businesses.
Large-Scale P&L
He has a track record of managing significant P&Ls, including a $175 million consumer electronics division, and highlights managing over £100M in his profile.

Media Appearances

Nitin has no verified media appearances

Work History

7-2025
Head of IT & Digital Channels at Stealth AI Startup
5-2022 - 6-2025
Business Manager - Strategic Accounts at Brand Hawkers
5-2017 - 1-2023
Founder & Commercial Strategy Lead (Sales Ops & GTM) at Auxtron
5-2017 - 1-2018
Business Consultant - Strategic Partnership & Strategy at CashCare.in
8-2015 - 8-2017
Business Head - Consumer Electronics at ShopClues

Education

6-2002 - 4-2004
MBA from Symbiosis Centre For Management and Human Resource Development
2-2013 - 2-2013
Executive Education Program - Stepping into Leadership from Indian School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of IT & Digital Channels at Stealth AI Startup
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Insights For Selling To Nitin

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nitin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Nitin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Nitin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Nitin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Nitin

Personality Compatibility


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