Oby Bamidele in

Oby Bamidele

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CEO at Uptree
📍 London, England, United Kingdom

Oby Bamidele is the CEO of Uptree, a mission-driven leader with over 15 years of experience scaling organizations at the intersection of tech, education, and social impact. Her career, which began in finance, is now focused on driving equity and access for young people, leveraging her expertise in strategy, operations, and inclusive growth.

Outside of her executive role, Oby is a qualified psychotherapist, author, and mental health advocate. She founded BARE Life Class, a platform to support the mental wellbeing of Black women, and serves on the board of Connecting Stories, a womens empowerment community. She is also a practicing Christian whose faith is a cornerstone of her life.

Unique fact: Oby is a published author of two books, "Finding Purpose" and "Me, My Hair and the Rest, " which explore her personal journey of self-discovery and authenticity.

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Experience
16 Years
Current Role
CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Oby shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Oby cares about

Youth Employment
As CEO of Uptree, she is dedicated to bridging the gap between education and employment for young people, creating meaningful work experiences and leveling the playing field.
Mental Health Advocacy
A qualified psychotherapist, she founded BARE Life Class, a platform specifically aimed at reshaping mental health narratives and providing support for Black women.
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Career

Work history

7-2025
CEO
Uptree
6-2025
Executive Advisor
Endless Access
5-2023 - 6-2025
Fractional Chief of Staff
Endless Access
11-2021 - 4-2023
Fractional VP People and Operations
Endless Access
7-2024
Member Board of Directors
Connecting Stories
In the press

Media appearances

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Education
BA (Hon)
University of Kent
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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