Odette Schweitzer

Questioner
DISC Type : c

VP, Head of US Specialty Marketing at Biogen

United States

Overview

Odette has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Odette has no verified topics they care about

Media Appearances

Odette has no verified media appearances

Work History

10-2023
VP, Head of US Specialty Marketing at Biogen
10-2019 - 10-2023
VP, Head of US MS Marketing at Biogen
11-2014 - 9-2019
Global Brand Director Ilaris, Immunology and Dermatology Global Franchise at Novartis
2-2012 - 10-2014
Strategic Assistant to Chief Commercial Officer (Global Product and Commercialization Group Manager) at Novartis
3-2010 - 12-2011
Business Unit Head, Specialty & Vaccines at Novartis

Education

1998 - 2000
MBA from Northwestern University - Kellogg School of Management
BA from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Senior Designation : VP, Head of US Specialty Marketing at Biogen
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Insights For Selling To Odette

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Odette is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Odette

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Odette move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Odette take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Odette

Personality Compatibility


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