Oliver Hardman-Betts in

Oliver Hardman-Betts

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Head of Data Strategy & MarTech at EssenceMediacom UK
📍 London, England, United Kingdom

Oliver is the Head of Data Strategy & MarTech at EssenceMediacom UK, specializing in delivering innovative and commercially successful data-driven projects. He holds an MSc from the University of Plymouth and is described by colleagues as dedicated, proactive, and motivated, with a talent for finding unique opportunities within complex data and technology ecosystems.

There is no publicly available information about his personal life, hobbies, or interests outside of his professional capacity. His focus appears to be centered on data strategy, marketing technology, and thought leadership within the advertising industry.

He has authored articles on emerging trends, such as the strategic use of connected packaging as a media channel.

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Experience
18 Years
Current Role
Head of Data Strategy & MarTech
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Oliver cares about

Cookieless Advertising
He recently wrote about the decline of third-party cookies, comparing its disruptive impact to the shift from analogue to streaming in entertainment.
Sustainable Advertising
Shared and endorsed an article on how minimizing data usage in advertising can significantly reduce carbon emissions and help achieve 'Ad Net Zero'.
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Career

Work history

1-2023
Head of Data Strategy & MarTech
EssenceMediacom UK
6-2022 - 1-2023
Head of Growth, Data Practice
EssenceMediacom UK
10-2018 - 6-2022
Head of Data Strategy & Consultancy
EssenceMediacom UK
10-2017 - 9-2018
Data Strategy Director
EssenceMediacom UK
10-2014 - 10-2017
Senior Data Planner
TMW Unlimited
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2010
MSc
University of Plymouth
2004 - 2008
BA (Hons)
University of Plymouth
1997 - 2004
Education details unavailable
Devonport High School for Boys
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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