Olivia Froislie in

Olivia Froislie

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Director, Membership Retention Strategy at AAA
📍 San Francisco Bay Area, United States

Olivia is a customer-centric leader with over a decade of experience in scaling high-impact programs for major companies like Walmart and AAA. A graduate of Queens University and Parsons School of Design, she specializes in membership strategy and enhancing customer experiences, having scaled Walmart+ InHome from a pilot to a national program.

After several years helping launch and grow Walmart+ InHome, Olivia recently took some time off to welcome her daughter into the world. She has since transitioned into her new role at AAA, where she is building out member lifecycle and personalization functions from the ground up.

She was instrumental in scaling the Walmart+ InHome delivery service to be available to over 62 million customers.

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Experience
11 Years
Current Role
Director, Membership Retention Strategy
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Olivia cares about

Membership Strategy
Her entire career at Walmart and now AAA focuses on growing and retaining members for premium programs like Walmart+ InHome.
Customer Experience
Senior leaders have called her "relentlessly customer obsessed. " She was the first CX hire for the Walmart+ InHome program.
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Career

Work history

9-2025
Director, Membership Retention Strategy
AAA
7-2023 - 2-2025
Director, Customer Experience
Walmart
3-2022 - 7-2023
Associate Director, Customer Experience
Walmart
6-2019 - 3-2022
Customer Experience Manager I, Walmart InHome Delivery
Walmart
11-2018 - 6-2019
Consumer Product Development Manager
Walmart
In the press

Media appearances

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Education
2014 - 2015
Associate's Degree
Parsons School of Design - The New School
2010 - 2014
Bachelor of Arts (B.A.)
Queen's University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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