Olivia Froislie

Examiner
DISC Type : cs

Director, Membership Retention Strategy at AAA

San Francisco Bay Area, United States

Overview

Olivia is a customer-centric leader with over a decade of experience in scaling high-impact programs for major companies like Walmart and AAA. A graduate of Queens University and Parsons School of Design, she specializes in membership strategy and enhancing customer experiences, having scaled Walmart+ InHome from a pilot to a national program.

After several years helping launch and grow Walmart+ InHome, Olivia recently took some time off to welcome her daughter into the world. She has since transitioned into her new role at AAA, where she is building out member lifecycle and personalization functions from the ground up.

She was instrumental in scaling the Walmart+ InHome delivery service to be available to over 62 million customers.

Personality Overview

Status Quo Seeker

Tough To Convince

Late Adopter

They are thorough and always follow a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Membership Strategy
Her entire career at Walmart and now AAA focuses on growing and retaining members for premium programs like Walmart+ InHome.
Customer Experience
Senior leaders have called her "relentlessly customer obsessed. " She was the first CX hire for the Walmart+ InHome program.
Scaling Programs
She has a proven track record of taking programs from a single-store pilot to a national scale, reaching millions of households.

Media Appearances

Olivia has no verified media appearances

Work History

9-2025
Director, Membership Retention Strategy at AAA
7-2023 - 2-2025
Director, Customer Experience at Walmart
3-2022 - 7-2023
Associate Director, Customer Experience at Walmart
6-2019 - 3-2022
Customer Experience Manager I, Walmart InHome Delivery at Walmart
11-2018 - 6-2019
Consumer Product Development Manager at Walmart

Education

2014 - 2015
Associate's Degree from Parsons School of Design - The New School
2010 - 2014
Bachelor of Arts (B.A.) from Queen's University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Membership Retention Strategy at AAA
URL has been copied!

Insights For Selling To Olivia

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivia is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Olivia

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Olivia move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Olivia take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Olivia

Personality Compatibility


Other AAA Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.