Ori Zuckerman in

Ori Zuckerman

Examiner · DISC type sc
Man I just work here at Substrata
📍 New York, New York, United States

Ori Zuckerman is the CEO and Co-founder of Substrata, an AI company focused on behavioral intelligence for B2B sales. He specializes in analyzing verbal and nonverbal communication to uncover hidden dynamics in high-stakes deals. Colleagues describe him as a "visionary leader, " "unstoppable entrepreneur, " and "innovative. "

He is fascinated by the pragmatics and subtext of human interaction, exploring how subtle behavioral cues, hidden agendas, and power dynamics shape business outcomes. His work involves deciphering these signals to map out threats and gain an advantage in negotiations, turning observation into a strategic tool.

Unique fact: Oris approach to social signal processing is informed by his background serving in an elite Israeli military intelligence unit.

Read the full overview →
Experience
19 Years
Current Role
Man I just work here
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Ori shows up

Unexpressive
Late Adopter
Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Ori cares about

Behavioral Intelligence
He leads Substrata, an AI company that analyzes verbal and nonverbal cues in B2B sales to uncover patterns that can make or break a deal.
B2B Dealmaking
His professional focus is on helping dealmakers understand power dynamics and hidden intentions to gain an upper hand in high-stakes business situations.
+4 more topics Login to view topics
Career

Work history

4-2021
Man I just work here
Substrata
12-2020
Member
PEF Community
1-2011
Founder
Valueshine
5-2021 - 7-2024
Member | Forbes Technology Council
Forbes
7-2017 - 12-2019
Head of SGP (Special Growth Projects - GTM Initiatives)
WeWork
In the press

Media appearances

The Future of Communication Technology: Ori Manor Zuckerman of Substrata on How Their Technological Innovations Are Shaping the Future. Featured in Medium (Authority Magazine)
See now
Ep650: Ori Manor Zuckerman | Co-Founder & CEO, SubStrata. Featured in YouTube
+4 more appearances Login to view media
Education
2006 - 2009
CIS & Business
Ben-Gurion University of the Negev
2005 - 2006
Business Administration and Management
Reichman University
2004 - 2005
Diploma
The Zinman College of Physical Education and Sport Sciences at the Wingate Institute
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Ori. Free, 10 seconds.