Pamela Williams in

Pamela Williams

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Client Partner at krow kinetic
📍 Greater Bournemouth Area, United Kingdom

Pamela is a Client Partner at krow kinetic, an experienced and commercially-minded marketer with over 20 years in agency and client-side roles. Educated at the University of Wolverhampton, her expertise lies in CRM, loyalty, and results-driven multichannel campaigns. Colleagues describe her as smart, focused, and an incredibly experienced, customer-centric marketing professional.

Outside of specific campaign work, Pamelas passion is building strong, collaborative teams that deliver groundbreaking results. She is known for being a key player in creating a fun, inclusive, and friendly workplace, focusing on fostering an environment where people can succeed together and produce successful work.

Her claim to fame is that she launched the Tesco Clubcard.

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Experience
34 Years
Current Role
Client Partner
Location
Greater Bournemouth Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Pamela cares about

CRM and Loyalty
Her professional bio highlights that her specific strengths lie in developing CRM and Loyalty programs, underscored by her work launching the Tesco Clubcard.
Data-Driven Communications
Recommendations praise her for appreciating the power of using customer data to create relevant and motivating marketing communications.
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Career

Work history

1-2018
Client Partner
krow kinetic
3-2019 - 2-2025
Group Account Director
RLA Group
1-2018 - 2-2025
Account Director
RLA Group
2018 - 2-2025
Group Account Director
RLA Group
7-2015 - 1-2016
Head of Customer Segment
Sky
In the press

Media appearances

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Education
Bachelor's degree
University of Wolverhampton
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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