Paola Ramirez Strohhaker

Evaluator
DISC Type : dsc

Head of Trade Marketing at Santa Anita Nápoles S.A.

Cali, Valle del Cauca, Colombia

Overview

Paola is a Commercial and Trade Marketing Director with over nine years of experience in the Fast-Moving Consumer Goods (FMCG) sector, specializing in Go-To-Market strategies and P&L management. She has a proven track record of driving revenue growth and leading high-performance teams at companies like BAT, AB InBev, and Santa Anita.

She holds dual German and Colombian nationality and is open to international relocation and sponsorship opportunities. Her educational background includes an MBA from the European-University Viadrina and a degree in International Negotiation from Pontificia Universidad Javeriana, reflecting a global mindset and strategic business acumen.

Unique fact: She excels at transforming perceptions of commodity products, demonstrating strategic creativity and brand vision in categories like eggs.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Strategic Brand Partnerships
She actively showcases successful collaborations, like the one between Santa Anita Eggy and Café Buendía, emphasizing the importance of strategy, coordination, and brand vision.
Go-To-Market Strategy
A core expertise highlighted in her professional summary, focusing on national-level execution across traditional, modern, and on-trade channels to drive market expansion.
High-Performance Teams
Frequently discusses the importance of inspiring and guiding commercial teams to transform challenges into growth opportunities, emphasizing talent management and leadership.

Media Appearances

Paola has no verified media appearances

Work History

12-2024
Head of Trade Marketing at Santa Anita Nápoles S.A.
8-2024 - 12-2024
Regional Sales & Trade Marketing Manager at BAT
3-2023 - 6-2024
Regional Commercial Manager at Bavaria - Colombia
8-2022 - 3-2023
Regional Sales Manager at Bavaria - Colombia
6-2021 - 8-2022
District Sales Manager at Bavaria - Colombia

Education

2014 - 2018
Negociadora Internacional from Pontificia Universidad Javeriana
2017 - 2017
Master of Business Administration - MBA from European-University Viadrina

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cali, Valle del Cauca, Colombia Job Level : Mid-senior Designation : Head of Trade Marketing at Santa Anita Nápoles S.A.
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Insights For Selling To Paola

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paola is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Paola

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Paola move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Paola take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Paola

Personality Compatibility


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