Paola Ramirez Strohhaker in

Paola Ramirez Strohhaker

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Head of Trade Marketing at Santa Anita Nápoles S.A.
📍 Cali, Valle del Cauca, Colombia

Paola is a Commercial and Trade Marketing Director with over nine years of experience in the Fast-Moving Consumer Goods (FMCG) sector, specializing in Go-To-Market strategies and P&L management. She has a proven track record of driving revenue growth and leading high-performance teams at companies like BAT, AB InBev, and Santa Anita.

She holds dual German and Colombian nationality and is open to international relocation and sponsorship opportunities. Her educational background includes an MBA from the European-University Viadrina and a degree in International Negotiation from Pontificia Universidad Javeriana, reflecting a global mindset and strategic business acumen.

Unique fact: She excels at transforming perceptions of commodity products, demonstrating strategic creativity and brand vision in categories like eggs.

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Experience
8 Years
Current Role
Head of Trade Marketing
Job Level
Mid-senior
Location
Cali, Valle del Cauca, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Paola cares about

Strategic Brand Partnerships
She actively showcases successful collaborations, like the one between Santa Anita Eggy and Café Buendía, emphasizing the importance of strategy, coordination, and brand vision.
Go-To-Market Strategy
A core expertise highlighted in her professional summary, focusing on national-level execution across traditional, modern, and on-trade channels to drive market expansion.
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Career

Work history

12-2024
Head of Trade Marketing
Santa Anita Nápoles S.A.
8-2024 - 12-2024
Regional Sales & Trade Marketing Manager
BAT
3-2023 - 6-2024
Regional Commercial Manager
Bavaria - Colombia
8-2022 - 3-2023
Regional Sales Manager
Bavaria - Colombia
6-2021 - 8-2022
District Sales Manager
Bavaria - Colombia
In the press

Media appearances

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Education
2014 - 2018
Negociadora Internacional
Pontificia Universidad Javeriana
2017 - 2017
Master of Business Administration - MBA
European-University Viadrina
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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