Parker Goldman in

Parker Goldman

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Business Analytics Manager at Cannonball
📍 St Louis, Missouri, United States

Parker is a Business Analytics Manager at Cannonball, specializing in leveraging data, martech, and automation to drive business improvements. With a background in logistics and property management and a degree from Miami University, he has a proven track record of process optimization, systems integration, and leading analytical teams. He holds certifications in Python and SQL.

Based on his interests, Parker appears to be an avid golf enthusiast, following both the PGA TOUR and Callaway Golf. This suggests a passion for the sport outside of his professional focus on data and analytics, indicating an appreciation for precision and strategy in his personal pursuits as well.

He has a strong opinion on the need for an industry standard for geographic performance reporting, specifically advocating for Nielsens DMA codes.

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Experience
8 Years
Current Role
Business Analytics Manager
Job Level
Middle
Location
St Louis, Missouri, United States
Personality Overview

How Parker shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Parker cares about

Marketing Attribution
He believes most brands are 'flying blind' and uses Marketing Mix Models to provide deeper insights beyond what standard tools like GA4 can offer.
Data Standardization
He has passionately advocated for an industry-wide standard for reporting geographic performance data, specifically citing the need for Nielsen DMA codes and names.
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Career

Work history

11-2022
Business Analytics Manager
Cannonball
10-2021 - 11-2022
Director Of Continuous Improvement
GC Realty & Development, LLC
4-2021 - 10-2021
Business Analyst
GC Realty & Development, LLC
10-2020 - 3-2021
Senior Logistics Analyst || Planning and Analysis
US Foods
10-2019 - 10-2020
Logistics Tariff Analyst
US Foods
In the press

Media appearances

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Education
2012 - 2016
Bachelor's degree
Miami University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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