Partha Sarathi Biswas

Questioner
DISC Type : c

Marketing Manager at AndPurpose

Kolkata, West Bengal, India

Overview

Partha Sarathi Biswas is a purpose-driven marketing professional specializing in social impact campaigns. He has led brand storytelling and stakeholder engagement for large-scale forums at AndPurpose. He holds a PGDM from the Institute Of Marketing and Management and is currently transitioning into marketing analytics to enhance campaign effectiveness.

Outside of his core marketing role, Partha is actively developing new skills. He shows a keen interest in software development, exploring career paths with Python, and hones his creative abilities by practicing graphic design for marketing materials in his spare time. He is a self-motivated learner.

He is complementing his creative marketing strengths with analytical rigor by learning tools like SQL, Tableau, and Google Analytics.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Social Impact
He designs and executes social impact campaigns, bringing together changemakers in fields like sustainability, education, and equity through large-scale forums.
Marketing Analytics
He is actively transitioning into this field to complement his creative skills, learning tools like SQL and Tableau to improve campaign effectiveness and audience insight.
Event Marketing
He has led the strategy and execution for large-scale forums in New Delhi and Bengaluru, managing brand storytelling and stakeholder engagement for over 120 attendees.

Media Appearances

Partha has no verified media appearances

Work History

8-2024
Marketing Manager at AndPurpose
5-2024 - 7-2024
Marketing Manager at Frontiza Services Private Limited
11-2023 - 4-2024
Digital Marketing Trainee at Flexsin Inc.
5-2022 - 8-2022
Business Analyst at Outlook Publishing (India) Pvt. Ltd.
3-2019 - 12-2019
Digital Marketing Executive at fiverr marketplace

Education

8-2021 - 12-2023
Pgdm from Institute Of Marketing and Management
2016 - 2020
Bachelor of Commerce - BCom from Calcutta University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 2 Location : Kolkata, West Bengal, India Job Level : Middle Designation : Marketing Manager at AndPurpose
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Insights For Selling To Partha Sarathi

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Partha Sarathi is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Partha Sarathi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Partha Sarathi move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Partha Sarathi take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Partha Sarathi

Personality Compatibility


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