Patricia Ferradás Varela

Critic
DISC Type : C

Therapeutic Area Medical Lead -Iberia at Incyte

Pontevedra, Galicia, Spain

Overview

Patricia has no verified overview

Personality Overview

Critic

Information Seeker

Negotiator

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Patricia has no verified topics they care about

Media Appearances

Patricia has no verified media appearances

Work History

1-2026
Therapeutic Area Medical Lead -Iberia at Incyte
1-2025 - 1-2026
Regional Sales Manager Iberia at Incyte
12-2023 - 1-2025
Regional Sales Manager Iberia at Incyte
2-2010 - 6-2017
Delegada Línea Hospitalaria/ Gestora de Cuentas Hospitalarias at LEO Pharma ES
2-2007 - 1-2010
Delegada de Ventas (línea antibióticos) at Wyeth Farma, S.A. (actualmente absorbida por Pfizer)

Education

1985 - 1990
Licenciatura en Farmacia from Universidad de Santiago de Compostela
1990 - 1992
Magister en Viticultura y Enología (realizado en Colegio Univ. La Rioja from Universidad de Zaragoza

More Information

Social Presence :

Prographics :

Exp : 19 Location : Pontevedra, Galicia, Spain Job Level : Mid-senior Designation : Therapeutic Area Medical Lead -Iberia at Incyte
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Patricia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Patricia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Patricia

Personality Compatibility


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