Patrick Hounsell

Inspirer
DISC Type : di

Founder at AscendPoint Agency

Rye, New York, United States

Overview

Patrick is a transformational business executive who has founded AscendPoint Agency and Fletcher Road Capital. He has a track record of scaling divisions to over $300M, leading companies like Merkle and dentsu through digital transformations, and integrating strategic acquisitions. He earned his MBA from the University of Virginias Darden School of Business.

He is a supportive family man, actively promoting his wife Sonia Hounsells entrepreneurial ventures, including her appearance on Shark Tank for her company. He also champions his daughters philanthropic efforts, such as her volunteer work for a Medical Brigade in Panama and related fundraising for supplies.

His wife, Sonia Hounsell, is the co-founder of FunkkOFF! TeethRefreshers and successfully pitched the company to investors on the TV show "Shark Tank".

Personality Overview

Generous

Decisive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

AI-Driven Marketing
He founded AscendPoint Agency, an AI data-driven marketing firm, and launched an AI advisory offering at dentsu Canada to enhance analytics revenue.
Growth & M&A
His career focus is leading companies through growth, transformation, and acquisition, having scaled P&Ls to over $300M and integrated five strategic acquisitions.
Retail Media
He highlighted that helping clients build their own Retail Media Networks has been the primary growth engine for the media business he managed.

Media Appearances

Patrick has no verified media appearances

Work History

1-2026
Founder at AscendPoint Agency
8-2024 - 7-2025
CEO Dentsu Canada at dentsu
1-2024
Founder at Fletcher Road Capital
8-2023 - 9-2024
Global President Dentsu B2B at dentsu
1-2019 - 10-2023
EVP, Merkle Media at Merkle

Education

1997 - 1999
Masters from University of Virginia Darden School of Business
1991 - 1993
BComm from McGill University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Rye, New York, United States Job Level : Leadership Designation : Founder at AscendPoint Agency
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Patrick

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Patrick take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Patrick

Personality Compatibility


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