Patrick Kersten

Critic
DISC Type : C

CEO at Leading Learning Partners Association

Hilversum, North Holland, Netherlands

Overview

Patrick is a Learning and Development executive with over 25 years of experience, holding a Masters and a Postdoc in Education. As CEO of the Leading Learning Partners Association and Program Director at Computrain, he focuses on AI and Cloud skilling, managing strategic alliances with Microsoft and other technology partners.

His company, Computrain, was named the "AI Educator of the Year 2025" in the Netherlands.

Personality Overview

Negotiator

Objective Thinker

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

AI Skilling
His company, Computrain, was named "AI Educator of the Year 2025, " and he frequently emphasizes AI skills development for professionals.
Global Learning Partnerships
Co-founded the Leading Learning Partners Association, an alliance of 32 training centers, to deliver quality training solutions internationally.
AI in Healthcare
His company is actively promoting a session on how professionals can become "AI-Ready in Healthcare" at a major industry conference.

Media Appearances

Patrick has no verified media appearances

Work History

10-2025
CEO at Leading Learning Partners Association
11-2022
Partner Advisory Council Member at Microsoft
7-2015 - 7-2018
Partner Advisory Council Member at Microsoft
9-2013 - 10-2025
Chairman of the Board at Leading Learning Partners Association
1-2012
Programmadirecteur at Computrain

Education

1989 - 1994
Drs./MSc from Vrije Universiteit Amsterdam (VU Amsterdam)
1994 - 1995
Postdoc: Education from Instituut voor Didactiek en Onderwijspraktijk (IDO/VU)

More Information

Social Presence :

Prographics :

Exp : 24 Location : Hilversum, North Holland, Netherlands Job Level : Leadership Designation : CEO at Leading Learning Partners Association
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Patrick

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Patrick take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Patrick

Personality Compatibility


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