Patrick R.

Commander
DISC Type : D

Fractional CMO at Jolly Robot

San Diego, California, United States

Overview

PJ R. is a fractional CMO and award-winning growth marketer specializing in scaling founder-led CPG and wellness brands. With over 13 years of experience in DTC e-commerce, he has a proven track record at companies like MOSH and Country Archer Provisions. He holds a Bachelors degree from San Diego State University.

Described by colleagues as a responsible and supportive team player, PJ is passionate about the wellness industry. His personal motto appears to be "Happy, Healthy, Hungry. " He has an interest in business insights from sources like Harvard Business Review and McKinsey & Company.

Unique fact: He was employee #2 at MOSH, the mission-driven brain health startup co-founded by Patrick Schwarzenegger and Maria Shriver.

Personality Overview

Candid & Clear

Risk-Taker

Very Quick

They respond better to strong and respectful interactions.  They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Topics They Care About

CPG Brand Building
He has over a decade of experience scaling emerging CPG and wellness brands like MOSH and Atlas Bar into category leaders.
DTC Growth Strategy
His focus is on full-funnel e-commerce ecosystems, advising startups on acquisition campaigns and loyalty programs across platforms like Shopify and Amazon.
Founder-Led Startups
His career highlights his expertise in partnering with founders as an early employee to execute their growth vision and go-to-market strategy.

Media Appearances

Patrick has no verified media appearances

Work History

8-2023
Fractional CMO at Jolly Robot
5-2021 - 7-2023
Head of Growth at MOSH
2-2019 - 4-2021
Head of Growth at Atlas Bar
5-2018 - 12-2018
Director of Marketing at Natalie's Orchid Island Juice Company
7-2016 - 10-2017
Director of Marketing at Country Archer Provisions

Education

2005 - 2007
Bachelor's degree from San Diego State University
2002 - 2005
Business from Grossmont College

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Diego, California, United States Job Level : Leadership Designation : Fractional CMO at Jolly Robot
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Patrick

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • If convinced, they can reach decisions quite fast.
  • Can Patrick take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Patrick

Personality Compatibility


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