Patrick Rynell

Questioner
DISC Type : c

Member, Board of Directors at Uniting Voices Chicago

Greater Chicago Area, United States

Overview

Patrick Rynell is the EVP/Executive Creative Director at Leo Burnett, with a 25-year career crafting campaigns for over 100 brands, including Samsung and the PGA. He began his professional life scheduling audits before finding his passion in advertising. He studied English and Marketing at DePaul University.

He recently joined the Board of Directors for Uniting Voices Chicago, an organization his sons participated in, reflecting a deep personal connection to youth music programs. In his free time, he is a food enthusiast, describing it as his "favorite form of folly. "

He was responsible for the celebratory dyeing of the Chicago River blue following the Chicago Cubs 2016 World Series win.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Creative Advertising
Has led creative campaigns for over 100 brands during his 25-year tenure at Leo Burnett, working with major accounts like Samsung, ComEd, and the PGA of America.
Youth Music Programs
Serves on the Board of Directors for Uniting Voices Chicago, a youth choir his own children were involved with, and helped lead a collaborative promotional campaign.
Brand Storytelling
His career is built on a love for storytelling, shaping the narrative for iconic brands and mentoring a large team of creatives to find the truth in each product.

Media Appearances

Uniting Voices Welcomes Four New Board Members to the Board of Directors. Featured in Uniting Voices Chicago (official blog)

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Board of Directors - Uniting Voices Chicago. Featured in Uniting Voices Chicago (official website)

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Work History

10-2025
Member, Board of Directors at Uniting Voices Chicago
1999
EVP/ECD at Leo Burnett, Chicago

Education

English/Marketing from DePaul University
Art from St. Ambrose University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Chicago Area, United States Job Level : N/A Designation : Member, Board of Directors at Uniting Voices Chicago
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Patrick

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Patrick take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Patrick

Personality Compatibility


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