Paul B. in

Paul B.

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Head of Digital and Content at Victoria Racing Club
📍 Melbourne, Victoria, Australia

As the Head of Digital and Content at Victoria Racing Club, Paul specializes in digital engagement, product delivery, and technology solutions. With a background in graphic communication from RMIT University and a PRINCE2 certification, he has a proven history of leading multifaceted teams to deliver on strategic business objectives.

Described by colleagues as a vibrant, enthusiastic, and calm operator, Paul is passionate about creative and collaborative problem-solving. He is driven by a desire to help and support those around him, bringing a positive energy and a unique creative background to his professional life.

One former colleague described him as "one of those rare humans who joins your team and becomes a complete game changer. "

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Experience
30 Years
Current Role
Head of Digital and Content
Job Level
Mid-senior
Location
Melbourne, Victoria, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Paul cares about

Digital Customer Experience
His role at the Victoria Racing Club involves overseeing all digital products and platforms to drive innovation and enhance the customer experience through data and AI.
Melbourne Cup Carnival
He frequently posts about the success, partnerships, and economic impact of the Melbourne Cup Carnival, highlighting the hard work of the teams involved in the major event.
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Career

Work history

1-2025
Head of Digital and Content
Victoria Racing Club
7-2021 - 1-2025
Head of Digital | Strategic Digital Development, Products & Channels
Victoria Racing Club
12-2019 - 7-2021
Digital Architecture | Transformation and Digital Delivery Lead
Victoria Racing Club
12-2018 - 12-2019
Digital Consultant | Strategy & Technology
NTWRK
1-2018 - 12-2018
General Manager | Digital Strategy, Clients & Operations
Digital Greenfields
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2020
AZ-900
Micrsoft
1998 - 2000
design — graphic communication
RMIT University
1-1994 - 11-1997
VCE
Assumption College, Kilmore
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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