Paula Perrotta Assumpção in

Paula Perrotta Assumpção

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South America Customer Experience & FordPass Senior Manager at Ford Motor Company
📍 São Paulo, São Paulo, Brazil

Paula is a South America Customer Experience & Ford App Senior Manager at Ford Motor Company, with extensive experience in corporate strategy, business analytics, and digital transformation. She earned her undergraduate degree from the University of Michigan-Dearborn and an MBA from São Paulo University.

She is passionate about enhancing customer experiences, deploying regional apps, and analyzing journey data to drive action. Paula also holds certifications as an Agile Professional and Project Management Professional (PMP).

She is fluent in Portuguese and English, advanced in Italian and Spanish, and holds dual Brazilian and Italian citizenship.

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Experience
22 Years
Current Role
South America Customer Experience & FordPass Senior Manager
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Paula cares about

Customer Experience
Currently leads Customer Experience for South America, focusing on convenient and personalized experiences, journey analytics, and action planning.
Digital Transformation
Has experience in digital transformation initiatives, including regional deployment of the Ford App and managing chatbot strategy as a Product Owner.
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Career

Work history

5-2025
South America Customer Experience & FordPass Senior Manager
Ford Motor Company
5-2025
South America Customer Experience & Ford App Senior Manager
Ford Motor Company
11-2023 - 5-2025
South America Sales Planning & Import Senior Manager
Ford Motor Company
4-2023 - 11-2023
Data Insights & Analytics and Marketing & Sales Governance Manager | Regional Chatbot Product Owner
Ford Motor Company
11-2022 - 4-2023
Marketing & Sales Governance & Data Analytics Manager (South America)
Ford Motor Company
In the press

Media appearances

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Education
12-2024 - 12-2024
Aligning Strategy & Sales - Executive Program
Harvard Business School
2006 - 2008
Bachelors
University of Michigan-Dearborn
2010 - 2011
MBA
USP - Universidade de São Paulo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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