Paulina Jara Armijo
Login to view DISC.Paulina is a Senior Quantitative Researcher at Designit with over 15 years of experience in applied social and market research. A sociologist by training, she holds Masters degrees in Data Science and Social Science Research Methodology, focusing on consumer behavior and integrating data science tools.
Driven by a goal to be a world-class researcher, she is passionate about enriching the understanding of human behavior to inspire high-impact decisions. She also collaborates as an assistant university professor, teaching methodology and statistics seminars to postgraduate students at the Universidad Autónoma de Madrid.
Unique fact: Paulina has co-authored research on the digital lifestyles of young people, exploring the fine line between leisure and digital work.
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