Pauline Baltaian in

Pauline Baltaian

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Director, Analytics & Optimization at David Yurman
📍 United States

Pauline Baltaian is the Director of Analytics & Optimization at David Yurman, specializing in leveraging data to enhance digital experiences. A graduate of The College of New Jersey, she has a background with top retailers like Macys and Ralph Lauren and is described as conscientious, timely, and thorough.

She is passionate about solving complex challenges and continuously refining the customer journey. Pauline is committed to exploring new innovations in digital commerce to stay ahead in the industry, demonstrating a deep enthusiasm for the intersection of technology and consumer experience.

Unique Fact: She has a proven track record of driving over $200M in incremental revenue through her optimization strategies.

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Experience
12 Years
Current Role
Director, Analytics & Optimization
Job Level
Mid-senior
Location
United States
Personality Overview

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Priorities

Topics Pauline cares about

eCommerce Optimization
Her entire career is focused on optimizing digital experiences using web analytics, personalization, and A/B testing to drive business growth.
Data-Driven Strategy
She emphasizes transforming data insights into actionable strategies that enhance customer experiences and increase engagement.
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Career

Work history

12-2022
Director, Analytics & Optimization
David Yurman
2-2021 - 12-2022
Digital Web Analytics, Personalization & New Customer Acquisition
Macy's
9-2017 - 2-2021
Digital Web Analytics, Optimization & Personalization
Ralph Lauren
8-2016 - 9-2017
Digital Web Analytics & Marketing
NYC & Company
10-2015 - 8-2016
Marketing & Web Analytics
Saks Fifth Avenue
In the press

Media appearances

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Education
Bachelor’s Degree
The College of New Jersey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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