Pedro García Tesón is an Associate Director at ADI CONSULTING, specializing in humanizing the customer experience across digital and physical channels. With a background leading large-scale contact center transformations at major banks like CaixaBank and Bankia, he excels at improving efficiency and customer satisfaction. He holds a Masters degree from Universidad Complutense de Madrid.
He led the complex digital transformation and integration of the Bankia and CaixaBank contact centers, implementing advanced AI solutions like IBM Watson.
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