Pedro Velasco

Critic
DISC Type : C

Senior Director IT CRM & CTI at Explora Journeys

Geneva Metropolitan Area, Switzerland

Overview

Pedro Velasco is the Senior Director of IT CRM & CTI at Explora Journeys, leveraging extensive experience from the aviation industry where he was a Salesforce Senior Manager at IATA. He holds a Masters degree in Information Systems from the University of Lausanne and has completed executive programs in AI and Business Analytics at INSEAD and IMD.

Early in his career, Pedro co-founded an IT consultancy, e-bits Sàrl, where he served as a Co-Founder for two years.

Personality Overview

Objective Thinker

ROI Driven

Critic

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

IT for Luxury Travel
His career spans senior IT CRM roles in both the aviation industry (IATA) and luxury cruises (Explora Journeys), focusing on high-end customer experience.
Salesforce Ecosystem
He has a long history of progressive roles focused on Salesforce and holds multiple certifications, including Administrator, Sales Cloud Consultant, and Service Cloud Consultant.
AI in Business
Demonstrates a clear interest in emerging technologies by completing an executive program and gaining a certification in "Transforming Your Business with AI" from INSEAD.

Media Appearances

Pedro has no verified media appearances

Work History

6-2025
Senior Director IT CRM & CTI at Explora Journeys
1-2022 - 6-2025
Senior Manager IT CRM & CTI at Explora Journeys
6-2019 - 12-2021
Salesforce Senior Manager at International Air Transport Association (IATA)
5-2018 - 6-2019
Salesforce Manager at International Air Transport Association (IATA)
9-2014 - 5-2018
Salesforce Administrator at International Air Transport Association (IATA)

Education

9-2023 - 11-2023
Transforming Your Business with AI - Online program from INSEAD
5-2023 - 7-2023
Business Analytics for Leaders - Online program from IMD

More Information

Social Presence :

Prographics :

Exp : 11 Location : Geneva Metropolitan Area, Switzerland Job Level : Senior Designation : Senior Director IT CRM & CTI at Explora Journeys
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Pedro

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pedro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pedro

Personality Compatibility


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