Per Edlund

Evaluator
DISC Type : cds

Nordic Cluster Division Head Pharmaceuticals, Bayer Sweden Managing Director at Bayer

Sweden

Overview

Per has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Per has no verified topics they care about

Media Appearances

Per has no verified media appearances

Work History

10-2023
Nordic Cluster Division Head Pharmaceuticals, Bayer Sweden Managing Director at Bayer
4-2022 - 12-2023
Country Division Head Pharmaceuticals / Turkey & Iran at Bayer
4-2016 - 3-2022
Head Bayer Radiology, Region Asia Pacific (incl. Japan and China) at Bayer
1-2008 - 12-2011
Head Marketing Europe at Bayer Diagnostic Imaging
9-2006 - 12-2007
Business Unit Head Scandinavia at Bayer Diagnostic Imaging

Education

1993 - 1996
Economics & BA from Stockholm University
1986 - 1988
Education details unavailable from Hudiksvall Gymnasium, Natural Science

More Information

Social Presence :

Prographics :

Exp : 29 Location : Sweden Job Level : Mid-senior Designation : Nordic Cluster Division Head Pharmaceuticals, Bayer Sweden Managing Director at Bayer
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Insights For Selling To Per

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Per is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Per

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Per move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Per take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Per

Personality Compatibility


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