Perdy Totten in

Perdy Totten

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CRM Lead (Healthcare) at Haleon
📍 United Kingdom

Perdy is a skilled digital marketing professional and the current CRM Lead for Healthcare at Haleon, with previous senior digital and CRM roles at GSK and AkzoNobel. She focuses on creating authentic connections between brands and consumers and holds a PRINCE2 Practitioner certification.

Drawing from her creative education, Perdy brings an engaging approach to her work. Her professional interests include major technology and consumer goods companies like Google, Amazon, and her former employer, GSK, indicating a passion for innovation at scale.

She uniquely combines a Bachelor of Arts degree from Leeds College of Music with a successful career in global digital marketing.

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Experience
19 Years
Current Role
CRM Lead (Healthcare)
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Perdy cares about

CRM in Healthcare
As the current CRM Lead (Healthcare) at Haleon and a former CRM Product Owner at GSK, this is her core professional focus.
Digital Content Strategy
Previously served as a Global Digital Content Manager for both GSK and AkzoNobel, developing strategies for major consumer brands like Dulux.
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Career

Work history

7-2022
CRM Lead (Healthcare)
Haleon
7-2021 - 7-2022
CRM Product Owner (Healthcare)
GSK
9-2017 - 8-2021
Global Digital Marketing Manager (Healthcare)
GSK
5-2014 - 9-2017
Global Digital Content Manager (Healthcare)
GSK
1-2013 - 4-2014
Global Digital Content Manager
AkzoNobel
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2006
BA hons
Leeds College of Music
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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