Pernille Helweg is a marketing executive with 25 years of B2B and B2C experience, currently serving as Head of Marketing at Danica. She specializes in transforming the customer journey through strategic branding and digital innovation. Pernille holds a Masters from Roskilde University and a diploma from Sorbonne University.
While her professional life is at the forefront, her education at the Sorbonne in Paris suggests a strong appreciation for French language and culture. Her interests also include following major technology and business innovators like Google, Microsoft, and Harvard Business Review.
She recently led the strategic shift at Copenhagen Airports from multiple seasonal campaigns to a single, unified brand platform called "Tiden Flyver" (Time Flies).
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