Pernille Helweg in

Pernille Helweg

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Head of Marketing at Danica
📍 Copenhagen, Capital Region of Denmark, Denmark

Pernille Helweg is a marketing executive with 25 years of B2B and B2C experience, currently serving as Head of Marketing at Danica. She specializes in transforming the customer journey through strategic branding and digital innovation. Pernille holds a Masters from Roskilde University and a diploma from Sorbonne University.

While her professional life is at the forefront, her education at the Sorbonne in Paris suggests a strong appreciation for French language and culture. Her interests also include following major technology and business innovators like Google, Microsoft, and Harvard Business Review.

She recently led the strategic shift at Copenhagen Airports from multiple seasonal campaigns to a single, unified brand platform called "Tiden Flyver" (Time Flies).

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Experience
25 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Pernille cares about

Customer Journey
Her primary focus at Copenhagen Airports was improving the customer journey, from digital self-service solutions to creating better passenger experiences within the terminal.
Brand Strategy
She has deep experience transforming brands, including shifting Copenhagen Airports to a consistent, year-round brand narrative to optimize marketing efforts and build a stronger emotional connection.
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Career

Work history

8-2025
Head of Marketing
Danica
12-2019 - 8-2025
Head of Marketing and CX
Copenhagen Airports A/S
3-2014 - 4-2019
Marketing chef
Alm. Brand
1-2013 - 3-2014
Account Director
We Love People
5-2009 - 1-2013
Senior Account Manager
Accenture Songs (tidl. Hjaltelin Stahl & co.)
In the press

Media appearances

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Education
1996 - 2001
master
Roskilde University
2004 - 2004
Diplom i fransk
Sorbonne University
1991 - 1994
Student
Rungsted Gymnasium
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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