Pete Baker in

Pete Baker

Trailblazer · DISC type DI
Co-Owner at Lowertown Bar & Cafe
📍 Ann Arbor, Michigan, United States

Pete is a design, product, and go-to-market leader with deep expertise in the cybersecurity sector, having advised companies like Censys and Armorblox. A founder and visual artist, he holds Bachelor of Fine Arts and Arts degrees from the University of Michigan, applying a creative approach to building holistic brand experiences.

Outside of tech, Pete is a published photographer with work featured in Rolling Stone, Glamour, and National Geographic. He is also co-owner of Lowertown Bar & Cafe in Ann Arbor, demonstrating his strong ties to the local community and his passion for creating social spaces.

He has worked as a photographer for iconic brands like Tesla, ESPN, and Herman Miller while simultaneously leading design in the cybersecurity industry.

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Current Role
Co-Owner
Job Level
Leadership
Location
Ann Arbor, Michigan, United States
Personality Overview

How Pete shows up

Values Relationships
Achievement-Oriented
Friendly But Fast

They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions. A combination of speed and relationship gets the best response from them.

Priorities

Topics Pete cares about

Cybersecurity Branding
He has advised numerous security startups like Censys and Armorblox and founded FinalFinal to help brands in the space with design, product, and go-to-market strategy.
Visual Storytelling
As a visual artist and photographer, his work has been featured in major publications like Rolling Stone and Glamour, showcasing his expertise in narrative and design.
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Career

Work history

10-2023
Co-Owner
Lowertown Bar & Cafe
5-2023
Founder, Designer
FinalFinal
11-2020 - 6-2023
Advisor
Armorblox (now part of Cisco)
2-2022 - 2-2023
VP of Design/Product
Superlunar
6-2021 - 2-2023
Advisor
Censys
In the press

Media appearances

Inspiring Conversations with Pete Baker of Lowertown Bar & Cafe. Featured in Voyage Michigan
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Education
9-1996 - 6-2000
Bachelor of Fine Arts - BFA
University of Michigan
1996 - 2000
Bachelor of Arts - BA
University of Michigan
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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