Pete Gerstberger in

Pete Gerstberger

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President & Chief Operating Officer at Jiffy.com
📍 Los Angeles Metropolitan Area, United States

Pete Gerstberger is the President and COO of Jiffy.com, specializing in scaling businesses from inception to significant revenue, creating over $1B in enterprise value. His career includes leadership roles at Amazon, Ring, and The Honest Company. He holds a Bachelor of Science from Babson College and excels in building and transforming omnichannel commerce operations.

He built the Ring Alarm system from scratch, a product adopted by over two million homes that won a J.D. Power award.

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Experience
23 Years
Current Role
President & Chief Operating Officer
Job Level
Leadership
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Pete shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Pete cares about

AI Operating Capability
He emphasizes moving beyond simple "AI activity" to building a true AI-native operating system within a company, changing how leadership functions.
Building New Ventures
He has a track record of building businesses and product lines from "0 to 1," including launching five major new initiatives at Jiffy.com and creating Ring Alarm from scratch.
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Career

Work history

5-2025
President & Chief Operating Officer
Jiffy.com
4-2023
President
Jiffy.com
10-2021 - 4-2023
Chief Digital & Strategy Officer
The Honest Company
3-2019 - 9-2021
Head of Amazon Key
Amazon
1-2017 - 4-2021
Vice President and General Manager: Ring Alarm
Ring
In the press

Media appearances

Honest Co. taps former head of Amazon Key as new digital chief. Featured in Retail Dive
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Education
1999 - 2003
Bachelor of Science
Babson College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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