Pete James

Inspirer
DISC Type : id

B2B Creative Head at Bray Leino

Greater Exeter Area, United Kingdom

Overview

Pete James is the B2B Creative Head at Bray Leino, where he specializes in creating compelling campaigns and concepts for business-to-business brands. A graduate of the University of Plymouth, he is a conceptual wordsmith who believes in distilling complexity into simple, powerful brand messages that give consumers something to believe in.

Personality Overview

Decisive

Generous

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

B2B Brand Strategy
He focuses on helping B2B brands build work around a central idea, strategy, and vision, as reflected in his role and writings.
Conceptual Copywriting
As a self-described "conceptual wordsmith, " he is passionate about using words and ideas to change minds and make people care.
Distilling Complexity
He enjoys simplifying complex subjects to find the core truth, which he uses to create compelling brand narratives.

Media Appearances

Pete has no verified media appearances

Work History

B2B Creative Head at Bray Leino

Education

1978 - 1981
BA (Hons) from University of Plymouth
Education details unavailable from Bournemouth School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Exeter Area, United Kingdom Job Level : N/A Designation : B2B Creative Head at Bray Leino
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Insights For Selling To Pete

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pete is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Pete

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Pete move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Pete take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Pete

Personality Compatibility


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