Peter Button FF.IPS in

Peter Button FF.IPS

Login to view DISC.
Founder and Director at Sales Reset® | Transforming B2B Sales Teams
📍 Bloxham, England, United Kingdom

Peter Button is the Founder and Director of Sales Reset®, leveraging 40 years of experience to transform B2B sales teams with his Outcome-Accountable Selling methodology. He holds a BSc from Swansea University. Colleagues frequently describe him as an outstanding, knowledgeable, and inspiring coach and mentor.

Peter demonstrates a keen interest in UK institutions and public policy, actively following organizations such as the CBI (Confederation of British Industry), The Kings Fund, and the Royal Society of Medicine, indicating an engagement with broader economic and healthcare topics.

He is a Founding Fellow of The Institute of Sales Professionals, the leading not-for-profit international professional body for sales.

Read the full overview →
Experience
44 Years
Current Role
Founder and Director
Job Level
Leadership
Location
Bloxham, England, United Kingdom
Personality Overview

How Peter shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Peter cares about

Outcome-Based Selling
His core philosophy is shifting B2B sales incentives from signatures to delivering and being accountable for customer outcomes, which is the foundation of his company.
AI in Sales
He shows a current interest in the application of AI for sales teams, recently sharing key takeaways from sessions at the Revenue Growth Summit 2025.
+5 more topics Login to view topics
Career

Work history

7-2023
Founder and Director
Sales Reset® | Transforming B2B Sales Teams
6-2021
Founding Fellow
The Institute of Sales Professionals
1-1997 - 7-2023
Director
Real World Strategy - Home of 3CSelling®
11-2010 - 12-2021
External Business Development Coach
Webfleet Solutions
10-2016 - 3-2020
External Business Development Coach
Royal Institution of Chartered Surveyors
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1975 - 1978
BSc
Swansea University / Prifysgol Abertawe
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Peter. Free, 10 seconds.