Peter Davies FRAeS

Initiator
DISC Type : Di

Chief Executive Officer (CEO) and Founder at Airline Management Group Ltd

United Kingdom

Overview

Peter Davies is a globally recognized airline executive and turnaround specialist with over 40 years of experience. He has held CEO positions at Air Malta, Caribbean Airlines, and SN Brussels Airlines, and served as Chief Restructuring Officer at South African Airways. People often describe him as a "visionary" and "inspiring" leader. He is the founder and CEO of Airline Management Group.

Drawing from his extensive career, Peter is a sought-after speaker on leadership, change management, and corporate transformation. He is passionate about fostering cultures where people can succeed, believing that the human element is the ultimate defining factor in business, a philosophy he often writes about.

Unique fact: He once had his school prefect badge revoked for assigning a rebellious younger student an essay punishment titled, “The Sex Life of a Cucumber.”

Personality Overview

Conviction Driven

Impact-Oriented

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Airline Turnarounds
He has dedicated his career to restructuring and leading airlines like Air Malta, South African Airways, and SN Brussels Airlines back to stability and profitability.
Leadership Philosophy
His writings and interviews emphasize that leadership is about pulling people through challenges and creating an environment for them to perform at their best.
Business Restructuring
As a proven turnaround specialist and former Chief Restructuring Officer, he has deep expertise in diagnosing and implementing solutions for organizations in crisis.

Media Appearances

AviaDev Insight Africa: Episode 145. Peter Davies, Founder, Airline Management Group Ltd. Reflections on experiences at SAA and a lifetime of turnarounds. Featured in AviaDev Insight Africa (Libsyn)

See Now

Work History

9-2014
Chief Executive Officer (CEO) and Founder at Airline Management Group Ltd
1-2015
Chairman Committee at Airlink, Inc.
6-2022 - 1-2025
Non Executive Director at Air Mauritius
2-2017 - 2-2022
Chief Restructuring Officer at South African Airways
2-2011 - 5-2014
Chief Executive Officer (CEO) at Air Malta

Education

Leadership and Management Courses from Hult Ashridge Executive Education
Leadership and Management Courses from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 35 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer (CEO) and Founder at Airline Management Group Ltd
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Peter

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Peter take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Peter

Personality Compatibility


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