Peter Olson in

Peter Olson

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Organic Search Manager / Digital Marketing Strategist at NorthWing Digital
📍 Greater Minneapolis-St. Paul Area, United States

Peter Olson is an Organic Search Manager at NorthWing Digital, where he directs a team managing over 60 client accounts. He specializes in improving digital performance through multi-channel strategies encompassing SEO, content, social, and lifecycle marketing. He is a graduate of the University of Northwestern – St. Paul.

Outside of his digital marketing career, Peter has an interest in the work of non-profits focused on global development, such as HOPE International. He also follows marketing and CRM platform developments from companies like HubSpot.

He is a proponent of the StoryBrand framework, believing in the principle, "if you confuse, you lose" for effective website content.

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Experience
11 Years
Current Role
Organic Search Manager / Digital Marketing Strategist
Job Level
Middle
Location
Greater Minneapolis-St. Paul Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Peter cares about

Organic Search Strategy
He leads a 60+ account Organic Search team, developing strategies that span SEO, AI, content, social media, and lifecycle marketing to enhance digital performance.
Technical SEO
He emphasizes the importance of technical details, such as implementing 301 redirects during a website launch, to protect and grow a site's SEO value.
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Career

Work history

7-2024
Organic Search Manager / Digital Marketing Strategist
NorthWing Digital
1-2022 - 7-2024
Digital Marketing Specialist / Account Manager
NorthWing Digital
11-2019 - 1-2022
Content Specialist / Account Manager
NorthWing Digital
7-2018 - 11-2019
Marketing & Shipping Assistant
Anderberg Innovative Print Solutions
4-2018 - 9-2018
Marketing Coordinator
Apex Construction & Tile
In the press

Media appearances

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Education
2012 - 2015
Bachelor of Science (B.S.)
University of Northwestern – St. Paul
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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