Peter W.

Enthusiast
DISC Type : i

Editor at TheBusinessDesk.com

Edinburgh, Scotland, United Kingdom

Overview

Peter is the editor for TheBusinessDesk. com in Scotland, leveraging over a decade of journalism experience covering finance, technology, and business. A Glasgow Caledonian University journalism graduate, he has held editorial roles at the Financial Times, FStech, and Scottish Business Insider. Colleagues describe him as thoughtful, reliable, and a talented writer.

Outside of business journalism, Peter has a strong passion for music, demonstrated through his freelance work for publications like Mixmag, writing in-depth interviews and industry analysis. His career has also included a stint writing for Crystal Ski Holidays, aligning with his personal interest in skiing.

He won the James Hay Media Award in 2016 for the best pensions article, as judged by financial advisers.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Scottish Business
As the editor for TheBusinessDesk. com's Scotland edition, he is focused on the country's key sectors, thriving ecosystems, and ambitious businesses.
Financial Technology
He previously served as editor for FStech and National Technology News, covering topics like Open Banking, data analytics, and cybersecurity in financial services.
Music Journalism
He frequently writes freelance articles and in-depth interviews for music publications like Mixmag, indicating a deep personal passion for the dance music scene.

Media Appearances

Peter has no verified media appearances

Work History

11-2025
Editor at TheBusinessDesk.com
11-2020 - 10-2025
Editor at Reach plc
3-2018 - 11-2020
Editor at Perspective Publishing
12-2013 - 2-2020
Freelance Writer at Mixmag
8-2016 - 3-2018
Senior Content Editor at TUI

Education

2003 - 2007
BA Hons. from Glasgow Caledonian University
1996 - 2001
3 highers from Boroughmuir High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Edinburgh, Scotland, United Kingdom Job Level : N/A Designation : Editor at TheBusinessDesk.com
URL has been copied!

Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Peter

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Peter take some risk or not?

  • They can take some low-probability risks if needed.

You And Peter

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.