Peter Zotto in

Peter Zotto

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Advisor at Limitr
📍 Boston, Massachusetts, United States

Peter Zotto is the Managing Director at Price Intelligently by Paddle, and was previously the Co-founder and CRO of ProfitWell. With deep expertise in subscription financial metrics and monetization, he helped power 20% of the subscription market. Colleagues have described him as insightful, analytical, and creative.

Outside of his professional focus on SaaS, Peter organizes networking events for executives, including virtual wine tastings and “cocktails and conversations” sessions. He has also shown an interest in community involvement through organizations like Big Brothers Big Sisters of Eastern Massachusetts.

He co-founded and bootstrapped his company, ProfitWell, before selling it for $200 million.

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Experience
18 Years
Current Role
Advisor
Job Level
Leadership
Location
Boston, Massachusetts, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Peter cares about

Pricing Strategy
He has built his career around pricing, co-founding Price Intelligently to help companies optimize monetization. He continues to focus on pricing's impact in the current market.
Subscription Economy
His work at ProfitWell involved powering financial metrics for a significant portion of the subscription market. He frequently engages with subscription executives and operators.
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Career

Work history

8-2026
Advisor
Limitr
12-2025
Founder & CEO
Trove
9-2024 - 8-2025
CRO
Clockwork
6-2022 - 12-2023
Managing Director @ Price Intelligently by Paddle
Paddle
1-2013 - 12-2023
Cofounder, CRO
ProfitWell (acquired by Paddle)
In the press

Media appearances

We've acquired ProfitWell. Together, we'll help run and grow subscription businesses automatically. Featured in Paddle Blog
See now
Paddle acquires subscription management firm ProfitWell. Featured in Finextra
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Education
2001 - 2005
Bachelor of Arts (BA)
University of New Hampshire
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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