Philip Wise

Evaluator
DISC Type : dcs

Global Marketing Director at SCAYLE Commerce Engine

Newcastle Upon Tyne, England, United Kingdom

Overview

Philip is a global marketing leader at SCAYLE, with previous experience at Shopify, specializing in scaling enterprise e-commerce and SaaS brands. He focuses on performance-driven strategies to boost brand awareness and demand generation, having delivered over 30% growth in qualified pipelines across the US, UK, and EU. He holds an MA from The University of Edinburgh.

He led SCAYLE to be recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Commerce, a major milestone for the company.

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Enterprise Commerce
His work and posts center on solving complex enterprise e-commerce challenges, highlighting major brand launches like Levi's and creating campaigns like "Enterprise Commerce Pain Relief".
Go-to-Market Strategy
He builds performance-driven strategies to accelerate demand generation and launches integrated campaigns, such as "Enterprise Evolutions, " to showcase new product features and drive growth.
SaaS Innovation
He explicitly states his interest in connecting with leaders in enterprise SaaS innovation, indicating a focus on the future and advancement of the technology.

Media Appearances

Philip has no verified media appearances

Work History

6-2024
Global Marketing Director at SCAYLE Commerce Engine
1-2023 - 6-2024
Head of Product Marketing - Retail at Shopify
6-2021 - 3-2023
Senior Product Marketing Lead at Shopify
10-2016 - 5-2021
European Marketing Director at Formica Group Europe
1-2016 - 9-2016
European Product Category Manager – Commercial Interior Products at Formica Group Europe

Education

1994 - 1999
MA from The University of Edinburgh
Education details unavailable from Monifieth High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Mid-senior Designation : Global Marketing Director at SCAYLE Commerce Engine
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Insights For Selling To Philip

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philip is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Philip

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Philip move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Philip take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Philip

Personality Compatibility


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