Pierluigi Bosco in

Pierluigi Bosco

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Head of Communications - Customers and Advisors at Sky
📍 London, England, United Kingdom

Pierluigi is a marketing and customer experience leader with over 16 years of international B2B and B2C experience at global brands like Sky and Shell. He specializes in lifecycle marketing, CX transformation, and digital enablement, with a strong focus on embedding AI and MarTech. People who have worked with him describe him as strategic, collaborative, and commercial.

Originally from Naples, Italy, and a graduate of Università degli Studi di Napoli Federico II, Pierluigi is now based in London. He is passionate about football, travel, and food, balancing his demanding professional life with personal interests that involve exploring new cultures and cuisines.

He was recently named one of CX Network’s Top 30 Contact Centre Leaders to Follow in 2025.

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Experience
15 Years
Current Role
Head of Communications - Customers and Advisors
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Pierluigi cares about

AI in CX
He recently discussed rolling out conversational AI at Shell on a podcast and attended a CMO summit focused on marketing in the age of AI.
CX Transformation
A core theme of his career, having held roles like Global Head of CX & Digital Transformation at Shell, driving a customer-centric culture.
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Career

Work history

1-2025
Head of Communications - Customers and Advisors
Sky
3-2016 - 11-2024
Global Head of CX & Digital Transformation / Global Head of CRM & Analytics – Retail
Shell
1-2013 - 3-2016
Sr. Business Consultant, Marketing
Chaucer
8-2009 - 12-2012
Loyalty & CRM Manager
Shell
In the press

Media appearances

Pierluigi Bosco: How Shell use retail data. Featured in Apple Podcasts
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Education
2006 - 2009
Master
Università degli Studi di Napoli Federico II
2016 - 2016
Digital Marketing Certification
Squared Online
2002 - 2006
Bachelor
Università degli Studi di Napoli Federico II
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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