Piers Latham

Examiner
DISC Type : cs

Executive Director at James Latham PLC

Purfleet, England, United Kingdom

Overview

Piers Latham is an Executive Director at James Latham PLC, having worked in the family business since 1992 and joined the board in 2014. He also serves as Chairman of the companys pension scheme. Piers attended the University of Exeter and Cranfield School of Management.

Piers actively supports the Timber Trade Benevolent Society (TTBS), participating in fundraising and industry events. He is a keen golfer and has an expressed interest in the automotive sector, particularly Volvo Group and Volvo Trucks.

He is part of the ninth generation of the Latham family to be involved in leading the business, which was founded in 1757.

Personality Overview

Unexpressive

Tough To Convince

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Timber Industry Charity
Actively raises money and supports the Timber Trade Benevolent Society (TTBS) through events like the Plywood Luncheon Club's auction.
Plywood Products
His activity with the "Plywood Lucheon Club" suggests a specific professional focus on the plywood market within the broader timber industry.
Corporate Governance
Serves as the Chairman of the Trustees for the James Latham plc Pension and Assurance Scheme, indicating a focus on long-term company stewardship.

Media Appearances

James Latham PLC – Director/PDMR Shareholding: Piers Latham. Featured in Stockopedia

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Connected With Latham – Podcast featuring James Latham PLC executives. Featured in Spotify

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Work History

9-1992
Executive Director at James Latham PLC

Education

1988 - 1992
Bachelor of Applied Science - BASc from University of Exeter
Education details unavailable from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 33 Location : Purfleet, England, United Kingdom Job Level : Senior Designation : Executive Director at James Latham PLC
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Insights For Selling To Piers

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Piers is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Piers

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Piers move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Piers take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Piers

Personality Compatibility


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