Pieter Kraaijeveld in

Pieter Kraaijeveld

Critic · DISC type C
Manager Digital at Bakker
📍 The Randstad, Netherlands

Pieter Kraaijeveld is a Manager Digital at Bakker, where he leads digital transformation in the Food & Agri industries. He specializes in sustainable innovation and customer-centric digital solutions, supporting strategic partnerships with major retailers.

Pieter has a passion for business development and strategy in personalized nutrition, stemming from his time at Flavourspace. He also enjoys celebrating moments with colleagues, customers, and partners.

He was part of the jury selecting the top 10 most promising innovations in Nutrition for the Accenture Innovation Awards.

Read the full overview →
Experience
15 Years
Current Role
Manager Digital
Job Level
Middle
Location
The Randstad, Netherlands
Personality Overview

How Pieter shows up

Critic
ROI Driven
Objective Thinker

They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Priorities

Topics Pieter cares about

Digital Transformation
As Manager Digital at Bakker, he actively leads the digital agenda and PMO to accelerate digital transformation, focusing on sustainable and customer-centric solutions.
Sustainable Innovation
His role at Bakker emphasizes sustainable innovation within the fruit and vegetable supply chain, contributing to health-conscious food habits.
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Career

Work history

2-2021
Manager Digital
Bakker
12-2005 - 1-2021
Consultant
Accenture
8-2016 - 7-2019
Business Development
Flavourspace
7-2013 - 8-2013
Summer Intern
Anheuser-Busch InBev
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2013
Master of Business Administration (MBA)
INSEAD
2004 - 2005
Intern @ Decision Systems Laboratory
University of Pittsburgh
1999 - 2005
Bachelor of Science (BS) & Master of Science (MS)
Delft University of Technology
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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