Pietro Pelizzari in

Pietro Pelizzari

Researcher · DISC type Cs
Co-Founder at ORBIS™ Lifestyle
📍 Italy

Pietro Pelizzari is an Italian doctor who became a direct-to-consumer operator, co-founding the 7-figure health and wellness brand ORBIS. He specializes in scaling DTC brands with European market insights and holds a degree from Università degli Studi di Milano-Bicocca. Colleagues describe him as strategic and enterprising.

Outside of work, Pietro is dedicated to discipline and maintaining a performance mindset, which he cultivates through rituals and the practice of karate. His interests also include high-performance automobiles like Porsche and the dynamics of buying and selling online businesses.

Unique fact: He successfully pivoted from a medical career to building a multi-million dollar supplement brand.

Read the full overview →
Experience
4 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Italy
Personality Overview

How Pietro shows up

Self-Disciplined
Cost Conscious
Soft Communicator

Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Pietro cares about

DTC Brand Scaling
He is documenting his journey of scaling his 7-figure supplement brand to 8 figures, sharing his playbook on acquisition, retention, and creative testing.
Health & Wellness CPG
As the founder of ORBIS, a supplement company, he operates directly in the consumer packaged goods space for health-focused consumers.
+5 more topics Login to view topics
Career

Work history

3-2021
Co-Founder
ORBIS™ Lifestyle
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2018 - 2025
Laurea Magistrale LM
Università degli Studi di Milano-Bicocca
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Pietro. Free, 10 seconds.