Pipa Unsworth in

Pipa Unsworth

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Founder & Consulting CMO at VerveIQ
📍 Lytham St Anne's, England, United Kingdom

Pipa Unsworth is the Founder of VerveIQ and Deputy Chair of the Data & Marketing Association (DMA) UK. She is a customer champion with over 25 years of experience, creating marketing-powered growth strategies for major brands like Samsung and Sainsburys. She is also a Fellow of the Institute of Data & Marketing (IDM).

Outside of her extensive marketing career, Pipa is a passionate advocate and parent for children with special educational needs (SEND). In a recent blog post, she shared a holiday reading list that included books on leadership, pursuing purpose over passion, and working sustainably to achieve personal and professional goals.

She has spent the last five years actively fighting to get an Education, Health and Care Plan (EHCP) for her child.

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Experience
29 Years
Current Role
Founder & Consulting CMO
Job Level
Leadership
Location
Lytham St Anne's, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Pipa cares about

Data-Driven Marketing
As Deputy Chair of the Data & Marketing Association and a Fellow of the IDM, her career is centered on using data to create effective customer strategies.
Marketing Automation
She promotes DMA reports on marketing automation and helps businesses optimize the customer journey through insight, creativity, and technology.
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Career

Work history

1-2015
Founder & Consulting CMO
VerveIQ
2-2021
DMA North Council Member
DMA (Data & Marketing Association) UK
1-2019 - 12-2024
Non Executive Director, DMA Board
DMA (Data & Marketing Association) UK
1-2020 - 12-2023
Deputy Chair, DMA Board
DMA (Data & Marketing Association) UK
3-2015 - 2-2023
Customer Engagement Committee Member
DMA (Data & Marketing Association) UK
In the press

Media appearances

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Education

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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