Pooja Srivastava is the Head of CRM & Loyalty for India at Malabar Gold & Diamonds, specializing in the FMCG and retail sectors. With an MBA from the International School of Business & Media, her expertise lies in leveraging Martech and analytics to drive customer retention and omnichannel e-commerce strategies.
Outside of her professional focus, Pooja has an interest in major entertainment and electronics brands like The Walt Disney Company and Sony. She also shares content related to personal growth and wisdom, reflecting a value for continuous self-improvement and focused success.
She has successfully led CRM and marketing initiatives at some of Indias most prominent retail brands, including Raymond, Siyaram, and Big Bazaar.
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