Pooja Srivastava in

Pooja Srivastava

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CRM & Loyalty Head- India at Malabar Gold & Diamonds
📍 Mumbai, Maharashtra, India

Pooja Srivastava is the Head of CRM & Loyalty for India at Malabar Gold & Diamonds, specializing in the FMCG and retail sectors. With an MBA from the International School of Business & Media, her expertise lies in leveraging Martech and analytics to drive customer retention and omnichannel e-commerce strategies.

Outside of her professional focus, Pooja has an interest in major entertainment and electronics brands like The Walt Disney Company and Sony. She also shares content related to personal growth and wisdom, reflecting a value for continuous self-improvement and focused success.

She has successfully led CRM and marketing initiatives at some of Indias most prominent retail brands, including Raymond, Siyaram, and Big Bazaar.

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Experience
12 Years
Current Role
CRM & Loyalty Head- India
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Pooja cares about

CRM & Loyalty
Her entire career is focused on developing and driving CRM and loyalty strategies for major retail brands like Malabar Gold & Diamonds, Raymond, and Big Bazaar.
Martech & Analytics
Her headline and experience highlight a deep skill set in using Martech and data analytics to design campaigns, understand customer behavior, and drive business objectives.
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Career

Work history

11-2024
CRM & Loyalty Head- India
Malabar Gold & Diamonds
3-2021 - 11-2024
Deputy Manager, CRM & Analytics
Raymond Limited
3-2019 - 4-2022
Assistant Manager, Retail Marketing
Siyaram Silk Mills Ltd.
1-2013 - 7-2016
Assistant Marketing Manager
BIG BAZZAR
9-2010 - 9-2012
Assistant Marketing and Communications Manager
Emerson Automation Solutions
In the press

Media appearances

Pooja Srivastava – CRM & Loyalty Head, India, Malabar Gold & Diamonds – Speaker at Phygital Retail Convention 2024. Featured in Phygital Retail Convention (PRC) Official Website
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CMO Asia Awards – Nominee/Awardee Pooja Srivastava, CRM & Loyalty Head, India, Malabar Gold & Diamonds. Featured in CMO Asia
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Education
Master of Business Administration - MBA
International School of Business & Media
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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