Prachi Nema

Critic
DISC Type : C

Principal Analyst, Enterprise Communications at Omdia

Greater London, England, United Kingdom

Overview

Prachi Nema is a Principal Analyst at Omdia, specializing in enterprise communications and collaboration technologies. An MBA graduate from Henley Business School, she leverages over 15 years of industry experience to author influential market share and forecast reports on video conferencing and unified communications.

Colleagues describe Prachi as a dedicated and accurate professional with a commitment to hard work. She has actively pursued advanced training in data analysis and visualization to deepen her expertise and better serve client needs.

She has shown an interest in consumer safety by highlighting research on potentially hazardous chemicals found in popular brands of headphones.

Personality Overview

Critic

Negotiator

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Future of UC
A frequent speaker at industry events like Enterprise Connect, she discusses transformative disruptions and technology innovations shaping the Unified Communications market.
Hybrid Work Strategies
Analyzes and reports on how enterprises can use AV systems and collaboration tools to make the office a more appealing and productive environment for employees.
AI in Collaboration
Researches and reports on the integration of AI in collaboration hardware and software, including features like automated summaries and advanced room analytics.

Media Appearances

Interoperable Meeting Rooms: Challenges and Opportunities. Featured in Omdia

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Brent Kelly, Tim Banting, Prachi Nema, Adam Holtby. Featured in No Jitter

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Barco showcases its strategic evolution in enterprise collaboration. Featured in Omdia

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Work History

12-2016
Principal Analyst, Enterprise Communications at Omdia
12-2014 - 11-2016
Independent Consultant, Telecoms-Media-Technology at -
2014 - 2014
Analsyt at GSMA
1-2012 - 11-2013
Senior Industry Analyst at Brightview Solutions ltd.
11-2010 - 12-2011
Telecoms Industry Manager at Visiongain

Education

2003 - 2006
MBA from Henley Business School
1992 - 1996
B Tech from Shri G S Institute of Technology & Science

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater London, England, United Kingdom Job Level : Senior Designation : Principal Analyst, Enterprise Communications at Omdia
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Insights For Selling To Prachi

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prachi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Prachi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Prachi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Prachi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Prachi

Personality Compatibility


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