Pranav Liju in

Pranav Liju

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Founder at Casestudy
📍 Bengaluru, Karnataka, India

Pranav Liju is the founder of Casestudy, an EdTech venture reimagining business education. He previously founded the successful influencer marketing agency, Ralipp Media, working with brands like Netflix and Zomato. A BBA graduate in Branding and Advertising, Pranav was nominated for the Forbes 30 Under 30 Asia 2024 list.

Outside of his ventures, Pranav is passionate about analyzing business strategies and classic advertising campaigns, frequently sharing his insights on brands like Coca-Cola and Kodak. He follows leading agencies like Ogilvy and applies a creative lens to social issues, such as ideating on new anti-tobacco campaigns.

Interesting fact: Pranav was a nominee for the Forbes 30 Under 30 Asia 2024 list in the Media, Marketing & Advertising category.

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Experience
3 Years
Current Role
Founder
Job Level
Leadership
Location
Bengaluru, Karnataka, India
Personality Overview

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Priorities

Topics Pranav cares about

EdTech Innovation
Currently building Casestudy to reshape the future of business education and has previously consulted for various EdTech and alternative education firms.
Brand Storytelling
Frequently analyzes and deconstructs the strategies of major brands like Coca-Cola, Dunzo, and Kodak in his "mini Casestudy" series online.
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Career

Work history

3-2025
Founder
Casestudy
8-2024 - 12-2024
Business Consultant
Edtech & Alt-Ed firms
5-2024 - 8-2024
Influencer Marketing Specialist
Polaris School of Technology
10-2021 - 5-2024
Founder - Ralipp Media
Ralipp Business Solutions (P) LTD
Miles SoBA
Part-time
In the press

Media appearances

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Education
3-2011 - 2-2023
Education details unavailable
Indian School Sohar
8-2023
BBA Branding and Advertising
Kristu Jayanti University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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