Prateek Maheshwari
Login to view DISC.Prateek is the Director of Marketing Science at in4mation insights, bringing over seven years of experience in marketing and business analytics. He specializes in improving media utilization and pricing strategies for multinational clients, leveraging his expertise in statistical modeling and data visualization. He holds a Masters in Business Analytics from Arizona State University.
His interest in marketing began early, having been active in the Department of Sponsorship and Marketing during his studies at BITS Pilani. Prateek also has a history of giving back to his community, having served as a volunteer for the BITS Alumni Association.
Unique fact: While at the Arizona Lottery, he analyzed the complex impacts of sales cannibalization and out-of-stock machines on business performance.
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