Prateek Rao in

Prateek Rao

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Manager - Marketing and Content Strategy at DDE Bioengineering Pvt. Ltd.
📍 Mangaluru, Karnataka, India

Prateek is a marketing and content strategist at DDE Bioengineering, specializing in the UHP and biotech sectors. With a management degree from IMT Ghaziabad, he excels at translating complex technical ideas into compelling narratives. His career includes leading brand marketing for one of Indias fastest-growing microbrewery chains.

He describes his work as a mix of psychology and strategy, turning abstract ideas and data into decisions. Prateek is a black coffee drinker who sees it as a key to productivity. His interests bridge the gap between his past in hospitality and his current focus on high-tech industries.

Unique fact: He successfully pivoted his marketing career from the hospitality and microbrewery world to the highly technical semiconductor and biotech industries.

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Experience
8 Years
Current Role
Manager - Marketing and Content Strategy
Job Level
Middle
Location
Mangaluru, Karnataka, India
Personality Overview

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Priorities

Topics Prateek cares about

Semiconductor Industry
His recent professional focus is heavily on the semiconductor sector, particularly in relation to his work with ultra-high purity systems and events like Semicon India.
Brand Storytelling
He defines his role as making people believe in things, taking abstract ideas and serving them up as compelling narratives to create a distinct and memorable brand voice.
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Career

Work history

1-2025
Manager - Marketing and Content Strategy
DDE Bioengineering Pvt. Ltd.
10-2024 - 1-2025
Head of Marketing
Rive Hospitality
10-2021 - 9-2024
Head of Brand Marketing
Ironhill India
10-2021 - 7-2022
Head of Brand Marketing
Prost
10-2016 - 10-2021
Marketing And Public Relations Manager
Independence Brewing Company Pvt Ltd
In the press

Media appearances

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Education
6-2021 - 6-2022
Post graduate programme in management
Institute of Management Technology, Ghaziabad
12-2011 - 9-2013
Master's degree
Heriot-Watt University
2007 - 2011
Bachelor of Engineering (B.E.)
Nitte University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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